Spring Summer 14


The collection was inspired by bubble wrap and sticky tape, the ever mounting pile of packaging in the studio was the starting point. Danielle also referenced the work of two cubist artists, an Irish female artist called Mainie Jellett and Albert Gleizes.

Danielle worked alongside a talented fabric mill in Italy working together on the colour and translucency of the fabric to create something as close as possible to bubble wrap. The fabric we created is also beautifully voluminous which leads to softly sculptural and unexpectedly feminine shapes. The tape idea was translated by using sports performance tape, the kind they use to seal seams on Gore Tex jackets, they were then painstakingly hand cut into zig-zag cameo shapes to insert lace as elbow patch details and as all over artwork. The tape is also used as finishes and to highlight the oddly placed frills on garments. Danielle was looking at garments the way Cubists saw canvasses and slicing up her sketches and patching them back together to create unexpected new shapes.

The end result is a collection that looks and feel light, airy and effortless.

Joshua Gordon
Kieran Kilgallon
Eve at Distinct Model Management
Make-up & Hair:
Sarah Lanagan
A collaboration with milliner Laura Kinsella With thanks to Bemis and Birkenstock.