In Summer 2015 Neutrogena launched a packaging design collaboration with Danielle Romeril for their Visibly Clear Pink Grapefruit Facial Wash and Oil-Free Moisturiser. The collaboration was launched in the UK, Ireland, Norway, Sweden, Denmark, and Finland.
For the design, Danielle was inspired by Memphis, an Italian design and architectural movement from the eighties that championed bold colors and a surreal style. This is combined with a modern take on camouflage, a pattern that frequently features in her womenswear collections were the starting point to create this bold, surreal summer print- which was designed not as a flat print but to work around the contours of the bottle. The collaboration won the Best Packaging of the Year Award at Beauty Magazine’s Beauty Awards 2015.